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Good questions

The things serious buyers want to know before they pick up the phone.

Straight answers on how we work, what it costs, who actually does the build, and what you own at the end. If your question is not here, ask it in the booking form and we will answer it honestly.

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The audit

Starting with a paid diagnostic.

Why do you charge for the audit? +
Because free advice is worth what you pay for it. A paid audit means we do the real work of understanding your operation, and you get a roadmap you own, whether you build with us or not. It also means the build we quote is scoped properly, so the price holds.
What do I actually get for it? +
A clear map of your current processes and where they break down, a prioritised list of automation and AI opportunities ranked by return, a Dynamics 365 and custom-build suitability assessment, a hard number on the cost of the status quo, and a costed ninety-day roadmap. It is a plan, not a pitch, and it is yours to keep.
How much does the audit cost? +
It starts at £2,500. The exact figure depends on the size and complexity of your operation, which we agree up front as a fixed price before any work begins. No open-ended day rates, no surprises.
Is the audit fee credited back if we proceed? +
Yes. If you go ahead with an implementation, the audit fee is set against the cost of the build. You are not paying twice to get started.
How long does it take? +
Most audits are delivered within a few weeks of the kick-off, depending on scope and how quickly we can access the right people and systems. We agree the timeline with you in the proposal.
What if the audit says we should not build anything? +
Then that is what it says, and you have saved yourself a great deal of money. The most expensive mistake in business technology is building the wrong thing well. Sometimes the right answer is a smaller fix, or finishing the setup of a system you already pay for. We would rather tell you that than sell you a build you do not need.
Fit & scope

Whether we are right for each other.

Are we big enough to work with you? +
If manual processes and disconnected systems are costing you real money (usually 20 to 250 people), yes. If you are a one-person business looking for a cheap website, we are probably not the right fit, and we will tell you so honestly.
Are we too big for you? +
Rarely. We run senior-led, fixed-scope engagements and scale delivery through a vetted specialist team, so larger programmes are well within reach. If a piece of work genuinely needs a different kind of partner, we will say so rather than overreach.
Which sectors do you work in? +
Our strongest work is with operations-heavy organisations: professional services, the public sector, and mid-size private firms where admin drag is directly costing billable time. The common thread is not the industry, it is manual process and systems that do not talk to each other.
Do you build websites and apps? +
We can, and we have, but it is not where we add the most value. Our focus is organisational systems: CRM, Field Service, automation and the platforms that run a business day to day. If you need a brochure website, you will get better value elsewhere, and we will happily say so.
What if Dynamics 365 is not the right fit for us? +
Then we do not use it. D365 is what we are genuinely expert in and it is the pattern our best work keeps following, but the tool serves the outcome, not the other way round. Where it fits, it is powerful. Where it does not, we will say so and build bespoke instead. The audit is where we work out which.
How we work

Who does the work, and to what standard.

Do you actually build it, or just advise? +
We build it. AppHatch owns strategy, architecture, project governance and quality, and delivers with a senior team to a written standard. You buy our standard, with one quality gate and one point of accountability, never a hand-off to a stranger.
Who actually delivers the work? +
A senior lead owns the architecture, the quality gate and the relationship from start to finish. Underneath that, we bring in vetted specialists for configuration, build and testing as the work needs them. The difference that matters: you buy AppHatch's standard and our sign-off, not a freelancer's. The accountability stays with us.
How do you keep quality consistent? +
Everything runs to a written delivery standard: architecture patterns, a code-review checklist, a definition of done and a final QA gate the senior lead signs off. Nothing reaches you without passing it. That standard is what lets us scale delivery without quality slipping.
Are you based in the UK? +
Yes. We work with clients across the UK, on site where it helps and remotely where it does not. We will agree the right mix with you at the start of the engagement.
Pricing & commercials

What it costs, and how the terms work.

How much does an implementation cost? +
Implementation projects typically run from £15,000 to £100,000, depending on scope. We never quote that range as a guess. The figure comes from the audit, where we scope the work properly, so the fixed price we give you is one we can stand behind.
Do you work fixed-price or by the day? +
Fixed-price, scoped from the audit. Fixed pricing only works when the scope is genuinely understood, which is exactly what the paid diagnostic is for. It means you know the cost before you commit, and the risk of overrun sits with us, not you.
What about changes once we have started? +
Every project has a clear scope and a simple change-control process. If you want something beyond what was agreed, we price it transparently and you decide before any work happens. No quiet scope creep, no surprise invoices.
Who owns the system and the code? +
You do. On completion and payment, the intellectual property in what we build for you is yours. The roadmap from the audit is yours to keep regardless of whether you build with us. We will set the specifics out in the contract before work starts.
After go-live

What happens once it is running.

What happens after the system goes live? +
It gets better. Our Managed Systems Partner retainer covers monitoring, maintenance, optimisation and a monthly improvement budget with a quarterly strategy review: a real partnership, not a break-fix support line.
Is the retainer compulsory? +
No. You own what we build and you are free to run it yourself or take support elsewhere. Most clients choose the retainer because a system that keeps being improved earns more than one that is left to drift, but it is your call, never a lock-in.
How much is the retainer? +
It depends on the size of the system and the level of partnership you want, typically from £1,000 to £10,000 a month. We scope it to what you actually run, so you are not paying for cover you do not need.
Will our team know how to use it? +
Yes. Handover includes documentation and training so your team is confident running the system day to day. A build nobody can use is a failed build, so we treat adoption as part of the work, not an afterthought.

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